In our profession, the term “advisory services” is used frequently, but there is little consensus about what it actually means. When we ask multi-service firms which advisory services they offer, the spectrum of responses is incredibly broad and often overlaps with traditional compliance services. Vanguard Economics team of 17 advises governments, development partners, and foundations on a diverse range of areas including gender, climate and finance. Past clients have included the Development Bank of Rwanda, UNDP and World Vision. We are a research and advisory firm based in Kigali, Rwanda. Our work is focused on maximising the impact private sector development, trade & logistics, and the commercialisation of agriculture can have on delivering transformation for markets and populations across Africa.

Our Services

Market Research We advise decision makers in the design and implementation of policies and strategies to deliver socio-economic transformation and justice for entire populations. Monitoring Evaluation & Learning We design and implement innovative market driven solutions to development challenges. We also take these solutions to scale Advise Policy Markers We deliver data driven research and analysis to our clients with a focus on private sector challenges to growth, food systems transformation and environmental sustainability Programmatic Work We ensure our clients are maximising the impact of their efforts and resources while supporting adaptable and responsive delivery of projects within a local context. What are advisory services, and what do they mean for your practice?

What are advisory services, and what do they mean for your practice?

Why does it matter?

Compliance services are required, and there is very little differentiation in the deliverable between practitioners. A tax return or financial statement usually looks the same no matter who prepared it. The fact that most firms include the exact same compliance description on client invoices reinforces that there is nothing special about the compliance report. Conversely, the advice, expertise, planning and strategy that went into the process before the report was created are very differentiated.

Advisory services grow from our unique experiences and expertise, and are the secret sauce that creates value for our clients.

We know this intuitively, but many firms do a poor job of separating advisory from compliance, and communicating their advisory expertise to clients. Advisory supports specialization, which leads to higher-value services and separation from the sea of generalists. However, if we can’t articulate our advisory expertise, it’s a certainty that clients won’t be able to untangle our compliance services from higher-value advisory services. https://www.vanguardeconomics.com/

Vanguard Economics has provided market research data services to global FMCG brands, regional manufacturers and food processors, global consultancy services, and investors in the services sector.
Vanguard Economics research can help your business:

Keep track of trends in the market

Identify paths to expansion

Remain relevant in a challenging and growing market

Deliver effective growth campaigns

Optimize your products and results

Grow in challenging and dynamic markets

Vanguard Economics can help you understand your market and grow your business in East Africa.

In a region where data is scarce, it is essential that policy makers and businesses have access to accurate and timely information on consumers, distribution channels, retailers, and competitors. Vanguard Economics provides primary market research services to businesses in East Africa.

What is research data?

Research data is any information that has been collected, observed, generated or created to validate original research findings. Research data can take many forms. It might be:

documents, spreadsheets
laboratory notebooks, field notebooks, diaries
questionnaires, transcripts, codebooks
audiotapes, videotapes
photographs, films
test responses
slides, artefacts, specimens, samples
collections of digital outputs
data files
database contents (video, audio, text, images)
models, algorithms, scripts
contents of an application (input, output, logfiles for analysis software, simulation software, schemas)
methodologies and workflows
standard operating procedures and protocols

Research data can be generated for different purposes and through different processes.

Observational data is captured in real-time, and is usually irreplaceable, for example sensor data, survey data, sample data, and neuro-images.
Experimental data is captured from lab equipment. It is often reproducible, but this can be expensive. Examples of experimental data are gene sequences, chromatograms, and toroid magnetic field data.
Simulation data is generated from test models where model and metadata are more important than output data. For example, climate models and economic models.
Derived or compiled data has been transformed from pre-existing data points. It is reproducible if lost, but this would be expensive. Examples are data mining, compiled databases, and 3D models.
Reference or canonical data is a static or organic conglomeration or collection of smaller (peer-reviewed) datasets, most probably published and curated. For example, gene sequence databanks, chemical structures, or spatial data portals.

https://www.vanguardeconomics.com/

Vanguard Economics has provided market research services to global FMCG brands, regional manufacturers and food processors, global consultancy services, and investors in the services sector.

Vanguard Economics can help you understand your market and grow your business in East Africa.

In a region where data is scarce, it is essential that policy makers and businesses have access to accurate and timely information on consumers, distribution channels, retailers, and competitors. Vanguard Economics provides primary market research services to businesses in East Africa.

Our market research services include:

Consumer focus groups
Consumer insight surveys
Product / Service Use Research
Immersive observation-based research
Buyer Persona Research
Market Segmentation Research
Pricing Research
Competitive Analysis
Customer Satisfaction and Loyalty Research
Brand Awareness Research
Campaign research
Size of market research

What Is Market Research?

Market research examines consumer behavior and trends in the economy to help a business develop and fine-tune its business idea and strategy. It helps a business understand its target market by gathering and analyzing data.

Market research is the process of evaluating the viability of a new service or product through research conducted directly with potential customers. It allows a company to define its target market and get opinions and other feedback from consumers about their interest in a product or service.

Primary Market Research vs. Secondary Market Research

Market research usually consists of a combination of:

Primary research, gathered by the company or by an outside company that it hires
Secondary research, which draws on external sources of data

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