© 2024 Vanguard Economics Ltd. All Rights Reserved
In our profession, the term “advisory services” is used frequently, but there is little consensus about what it actually means. When we ask multi-service firms which advisory services they offer, the spectrum of responses is incredibly broad and often overlaps with traditional compliance services.
Vanguard Economics team of 17 advises governments, development partners, and foundations on a diverse range of areas including gender, climate and finance. Past clients have included the Development Bank of Rwanda, UNDP and World Vision.
We are a research and advisory firm based in Kigali, Rwanda. Our work is focused on maximising the impact private sector development, trade & logistics, and the commercialisation of agriculture can have on delivering transformation for markets and populations across Africa.
https://www.vanguardeconomics.com/
Vanguard Economics has provided market research data services to global FMCG brands, regional manufacturers and food processors, global consultancy services, and investors in the services sector.
Vanguard Economics research can help your business:
- Keep track of trends in the market
- Identify paths to expansion
- Remain relevant in a challenging and growing market
- Deliver effective growth campaigns
- Optimize your products and results
- Grow in challenging and dynamic markets
Vanguard Economics can help you understand your market and grow your business in East Africa.
In a region where data is scarce, it is essential that policy makers and businesses have access to accurate and timely information on consumers, distribution channels, retailers, and competitors. Vanguard Economics provides primary market research services to businesses in East Africa.
What is research data?
https://www.vanguardeconomics.com/
Vanguard Economics research can help your business:
![Research data services by Vanguard Economics](https://www.vanguardeconomics.com/wp-content/uploads/2022/03/vanguard-image-1-scaled.jpeg)
What is research data?
Vanguard Economics has provided market research services to global FMCG brands, regional manufacturers and food processors, global consultancy services, and investors in the services sector.
Vanguard Economics can help you understand your market and grow your business in East Africa.
In a region where data is scarce, it is essential that policy makers and businesses have access to accurate and timely information on consumers, distribution channels, retailers, and competitors. Vanguard Economics provides primary market research services to businesses in East Africa.
Our market research services include:
- Consumer focus groups
- Consumer insight surveys
- Product / Service Use Research
- Immersive observation-based research
- Buyer Persona Research
- Market Segmentation Research
- Pricing Research
- Competitive Analysis
- Customer Satisfaction and Loyalty Research
- Brand Awareness Research
- Campaign research
- Size of market research
What Is Market Research?
Market research examines consumer behavior and trends in the economy to help a business develop and fine-tune its business idea and strategy. It helps a business understand its target market by gathering and analyzing data.
Market research is the process of evaluating the viability of a new service or product through research conducted directly with potential customers. It allows a company to define its target market and get opinions and other feedback from consumers about their interest in a product or service.
Primary Market Research vs. Secondary Market Research
Market research usually consists of a combination of:
- Primary research, gathered by the company or by an outside company that it hires
- Secondary research, which draws on external sources of data
Benefits of Market Research
Market research is essential for developing brand loyalty and customer satisfaction. Since it is unlikely for a product to appeal equally to every consumer, a strong market research program can help identify the key demographics and market segments that are most likely to use a given product.
https://www.vanguardeconomics.com/market-research/